For my new business cards I wanted to keep things super simple. On the reverse, this meant stripping back the information to a bare minimum and on the front, letting the logo stand on its own without any distractions. Most important to me was the quality of the materials and the feel of actually holding the cards in your hand. Since I’m more often designing for screen, it’s always nice to have that extra dimension of creating something physical with tactile qualities to consider. In the end I opted for 540gsm duplexed Colourplan card with a nice textured finish.
Duplexing - essentially gluing two pieces of card together - meant that I could use two different shades of card as opposed to printing the colour directly onto each side. This gives a much higher-quality feel and also makes them thicker and more substantial to hold. On the back, the text is printed in white foil and on the front I opted for a metallic silver logo - both with a subtle de-bossing ?.