Providers of CNC machining and laser engraving services, KB Technologies needed a new identity that conveyed quality workmanship and efficient technology. Favouring a darker background with a bright highlight colour, the firm wanted to reflect the materials and processes they work with. Produced in collaboration with Illumanize.com
The ‘KB’ letters reference the cut path of a CNC machine. Its edges and points are sharp and ‘cutting edge’ while its corners are chamfered. The cut out appearance allows it to sit nicely over the top of background imagery.